Google bought designer banner

Google Inc. agreed to buy California company Teracent, which developed a dynamic creation of banners depending on the parameters of the site and known information about the user. This was reported in the official Google blog and on Teracent.

Platform Teracent creates advertisements on thousands of items, including advertisers' products, images and color. It uses data on the user's location, its linguistic advantages, content, effectiveness of previous announcements and time of day.

Sum, which is scheduled for completion by year's end, not disclosed. Until now, according to Techcrunch, Teracent managed to attract investors from only 5.8 million dollars.

This is the second of Google in the advertising market since the beginning of the month. November 9 the company announced the purchase of mobile advertising Admob for 750 million U.S. dollars. It is several times more annual revenue Admob. Sde lka became the third largest in the history of Google.

Tags: google